The packaging is used to enclose objects that are used to store, contain, and transport contents. The packaging is art, science, and technology for protecting or enclosing the products for storage, distribution, and use. These boxes play very important roles to protect the product or in marketing.
History Of Packaging Boxes:
In the start, natural materials were used for packaging purposes. For about 5000 years wood and glass packaging are being used. In 1823 an Englishman discovered the metal packaging. But from the 1900s the custom packaging boxes are being used as important material.
Production Of Boxes:
Boxes are made of durable materials like metal or wood. The size can vary from small size to a very large appliance.
Purpose Of Packaging:
There are many reasons to pack the products. They provide convenience to consumers.
Protection:
Packaging protects the product so that it will not harm the product in storage, handling, and transport.
Building Awareness:
Packaging not only imparts beauty but also builds brand awareness because the customer initially sees it.
Labeling Of Boxes:
Labeling of #Boxes provides information to the consumers about the product that how to use it. The information on the label is accurate. In descending order ingredients are mentioned on it.
Designing Of Boxes:
Designing boxes plays a very important role in marketing because first of all customers see the packaging and if a box is beautifully designed it attracts the customer. But the design of packaging boxes is based on the company’s logo and size of the product. For this purpose graphics, fonts and colors are used on a box, bottle, can, and container. Some products are in long shape and some are in the round. The size of the products can vary from very small to very long size. So the design is according to the product.
To beautify the packaging it also depends on the budget. Budgets are in two categories like per time and onetime costs. There are three layers of packaging. Product, inner, and outer. Some products are in double-layer #Packaging and the reason behind it is to beautify the product and protection of the product. Because some products need more protection so that they easily damage by environmental factors like pressure. So the boxes are designed in such a way that they fully protect the entire product as well as attract the customers and build awareness of their brands in the market.
There are steps to start designing a packaging box:
First of all, collect information about the product that will be put on the box.
Who buys this product? For example, this product is for men, women, adults, or children.
How the people buying this product. This product is available in supermarkets, stores, or online.
Information is put on boxes in written or imagery form. The name of the product is mentioned in the written form. In imagery form, the images are posted on boxes about the product.
There are also required marks that depending on your product. You may be required to include association marks or nutrition information etc.
Types Of Packaging:
Three types of packaging are used:
Primary packaging is that first holds the product and having direct contact with it.
Secondary packaging is the outer layer of primary and it is used to prevent the primary one.
Tertiary packaging is used for shipping purposes and handling bulky objects.