The concept of labels is relatively simple. Create a design and print them. But getting successful in labels meaning they print well, look appealing, and stick properly can be a different story, especially if you’re new to the label world. Your products not only should be appealing, but also they should be able to withstand cold temperatures, moisture, and friction. One way to make your packaging attractive to consumers is with custom labels that complement the packaging and express your brand. These are optional attributes that can be added to a product data feed. They allow businesses to apply labels to products and groups of products that can be used to strengthen campaigns.
There are few tips for creative designing of these labels:
Choose The Right Color:
Colors are essential for grabbing a customer’s attention. Choosing the best color is not much hard. People are mostly nice and decent colors. However, the color should be used properly in order to satisfy the customers. Avoid the dreaded clash of colors. Focus on choosing complimentary colors that will go together. This will help your custom labels to stand out in a much more positive way. Keep your colors consistent. For example, yellow for lemon or banana and purple for grape. This helps your customers to find the flavor easily they’re looking for and creating a better user experience.
Select The Right Font:
If your font is too generic, it just looks like you picked the first thing that came to your mind and put little to no effort or thought in this process. Don’t use too many fonts. It’s best to stick with two font styles at the maximum to keep your label consistent and easy to read. Stick to that font you’ve already branded your company with. It’s easier for people to recognize and it’s consistent with your message. It’s also important to make sure that you keep your font at a readable size. Your customers can’t read it if it’s too small.
Pick An Unusual Shape:
When you use a non-standard shape on your bottle, it’s more likely to catch someone’s attention. Many product labels follow a standard shape, usually a rectangle or a circle. The shape of the label should be according to the packaging or container. Always make sure the shape fits with what you’re putting out. If an unusual shape doesn’t fit your container properly, it’s not worth it. Even if the feedback isn’t always positive, you still want to know where you could improve.
Provide Your Contact Information:
Customers who have a positive, happy experience of labels printing might want to go and visit your website or contact you to provide feedback. This is a great way to let customers express their satisfaction. So you should provide the contact information on your custom labels also. If you’re selling your product at a convention, festival, or another special event, you absolutely want contact information on your label so people can come back to you. When customers go home and enjoy your product, they want to know where they can find you to buy more.
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